I have been a huge Brian Transeau fan for years.  When I first heard “Never Gonna Come Back Down” I remember being blown away by the production and immeadeatly went out and bought the full album.  Well today BT unleashed his latest song “Rose of Jericho” and I must say its great to see him going in a bit of a different direction from his previous work.

Beyond the song launch I thought it was pretty interesting how to launch his new single he has chosen to do it via Twitter first before anywhere else.  His own website is still under a remodel and currently only has a message board.  This seems to be a trend among musician’s lately.  As the industry has changed and more and more CDs are bought via iTunes or streamed on iMeem the artists are looking for better ways to get in touch with their fans.

Imogen Heap, Tiesto amongst other’s are leveraging Social Media to keep in touch with fans and promote their new music or podcasts.  Imogen Heap has an astounding 450,000+ followers on Twitter that she has gained not only by her notoriety, but also by her documenting the entire process of building her latest album.  Fans are interested in this type of communication with artists and 1,500 updates later Imogen continues her march towards 500,000 followers.