Archive for category Brand Advertising

Drake’s Thank Me Later and ProActive’s Latest Ad Campaign

Jun 4

Posted by Andrew Machado in Brand Advertising

1. Drake’s Thank Me Later CD Leaks

Normally when leaks happen its damaging to an artist assuming its a terrible album.  The most recent I can remember is Christina Aguilera’s Bionic which leaked weeks ago and is terrible.  When you get married, bring in Le Tigre, Santigold and M.I.A you better come up with something epic and instead it feel longs, electric for no reason but to be electric and left me pretty disappointed for someone as talented as X-Tina.  I have no problem saying “Stripped” was a solid CD, it was an album that contained I believe over 15 tracks which at the time was unheard of for a pop record.

Anyway onto Drake.  Thank Me Later is going to please everyone.  It has a very interesting flow, Fireworks with Alicia Keys starts off mellow, then you have Karaoke which is also mellow and then finally you reach 1st single “Over” which is a total banger.  The album is loaded with guest spots, female rapper of the moment Nicki Minaj, T.I., The-Dream, Jay-Z and even Lil Wayne takes a break from jail to spit.  Not being a huge fan of Drake I came away impressed, he is versatile which I think is needed nowadays if you are going to have a long career.  My favorite track is Karaoke, love the production and feels a little Maxwell like.

2.  Proactive’s new Ad Campaign

I walk to the Apture office usually every day and along the way I see new billboards at Moscone Center, but over the last few weeks I’ve been watching Proactive’s new Ad Campaign take flight.  It centers around two ideas.

Celebrity - Featuring Mandy Moore, Avril Lavigne, Jullianne Hough and others.  The images are big and bold, you know who it is right away.  I also believe they are only using females for print which makes sense.  Women naturally are easier on the eyes and line up with a great majority of their customer base.

Mandy Moore Proactive

Messaging

I’m not perfect. I’m Proactive.  Within two seconds I’ve read it and taken the message with me.  It’s thought provoking and lines up with what the product does.  Some other slogans they are using “I’m no pushover. I’m Proactive”.

avrillavigne

Proctor & Gamble is handling the campaign.  Well done its the first set of ads in a long time I’ve wanted to talk about with others.

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UFC Undisputed 2010 and Perez Hilton’s Goss ‘n’ Sass

May 29

Posted by Andrew Machado in Brand Advertising, Video Games

UFC Undisputed 2010

The game officially came out this week.  I’ve previously covered the last version calling it the next Madden and I just might be right.  This latest version had over 800,000 pre orders which I believe is a record for a sports franchise beyond Madden.  The game feels much of the same to me, a lot of new fighters and a new single player mode where you actually have fun growing your fighter from a rookie to champion.  Maybe I was expecting more due to all the hype about the game “feeling” so different from last year, but after playing a few hours I could safely say if I never played it again I wouldnt mind.

Perez Hilton debuted a new Video Blog today called Goss ‘n’ Sass

After a rumored buyout of PerezHilton.com for $20 million I expected Perez to sit back and count his millions, but instead he is debuting a new video blog called Goss ‘n’ Sass centered around whats going in the Celebrity world with @adriannacosta.  You can watch the first episode here, I’m curious as to what the plan is for this video blog.  Constantly these things fizzle, the production costs, the time to film them and do retakes to get it right then there is making it go viral.  Perez does not allow embedding of his videos hoping on direct traffic, but I doubt something like this would go viral.  He simply is not that charismatic and his sense of humor is somewhat lacking when it comes to general comedy.  Also at the end he said tweet him with the hashtag #gossnsass which from the looks of it isn’t exactly setting the world on fire.  So the question is how long will this project last.  Judging by early response I’ll say 4 weeks totaling 4 episodes.

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Booyah Adds Location Based Ads to MyTown

Feb 25

Posted by Andrew Machado in Brand Advertising, Technology

I’m a huge fan of MyTown.  I’ve written previously about how fast the application feels when using it on my iPhone, but what I’ve discovered in their new 2.1 version of the product blew me away.

1.  Location Based Advertising

We’ve seen this before with FourSquare, but what makes MyTown special is they can offer the user special items and powerups in the game themed around the advertiser.  See the example below for H & M.

MyTown by Booyah H&M item

Notice the small Ad in the dialogue box for ‘The Blues’

2.  Dynamic advertisements mid game without affecting gameplay experience

If you click ‘The Blues’ button a dynamic ad slides nicely in from the bottom with a very clear close button.  It pops in at lightning speed which is imperative with advertising like this.

mytownhmclosebutton

Can’t wait to see what they do next.

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ShareThis and Mashable.com making sharing permanent while you read

Feb 22

Posted by Andrew Machado in Brand Advertising

If you take a look at any article on Mashable.com today you’ll notice they have ShareThis buttons on the left hand side of the article.

sharethismashable

Whats most interesting to me is if you continue to scroll and read the article the share buttons scroll with you down the left.  Personally I’m all for pushing share buttons on users, but in this inelegant way I’m wondering if it does more harm than good.  See for yourself below.

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