Archive for category Technology

Closing Time

“Every new beginning comes from some other beginnings end.”


Semisonic - Closing Time by hushhush112

I walked through the doors of Apture June 29th, 2009. I was so excited to work there I showed up two hours early and hungout in a coffee shop across the street until someone showed up from the team. I started on the team as a Community Manager. You can see my thoughts on being a Community Manager here. Over the last two years I’ve learned so much that rambling on and on for paragraphs wouldn’t be fun to read for you. So I thought I’d do a list of my 3 favorite moments of the last two years with the team.

1. Apture Magic Search Bar aka “The Prestige”


Late one night at the Apture office @kurafire , @tristanharris and I were banging our heads on the desk about how to build this really magical search experience on publisher pages when we had that aha moment. And the Apture Magic Search Bar was born. By SXSW 2010 we had shipped it. This ranks slightly ahead of #2 simply because of the excitement of the night we came up with it. At one point we called @kansteven and made him drive all the way from Menlo Park to the office in San Francisco at midnight to partake in the development.

When we showed the team a mock of it the next day @cansar heavily breathed into a bag to contain his excitement :)

2. Apture Hotspots

As of yesterday we unveiled Apture Hotspots to the public. This to me is the culmination of the vision set back for Apture from the beginning. The idea of fundamentally changing the way people browse the web. We are empowering readers and publishers to work together to make articles smarter, more engaging and more connected. For example if enough readers look up the term “Angkor Wat” on your post Apture will automatically insert a Hotspot for future readers allowing them to instantly see what “Angkor Wat” is without having to leave the page. What this does is essentially connect the web in a whole new way, keeping readers engaged and happy on publishers pages.

It’s the best product I’ve ever had a hand in building.



3. Hiring Angelo DiNardi

If you don’t follow Angelo’s twitter stream you should. You’ll often see him yelling at Microsoft to die in a fire. His passion shows through on everything he builds. Without him the front end of Apture especially the New Search Experience simply wouldn’t have been possible. I think back to all of the projects he’s had a hand in helping with and like a team player he always executed and delivered something that’s world class. Quite simply he’s a gem.

Starting Monday I’ll be down at the DogPatch to work on my former side project Open Home Pro fulltime.

Still reading? Watch me get flying arm bared below.

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Chart Beat Got Me

I signed up for ChartBeat today.  In a nutshell Chartbeat is a real time analytics package for your website to traffic everything from page load speed to how many users concurrently are on your site.

I actually ended up at ChartBeat because an Apture user reported a conflict with our script and their’s.  I had never heard of service, but I got one look at their real time dashboard and was in love.

With a simple piece of javascript and $9.99 per month I’m able to see from my iPhone or browser how many users are on my site, if traffic is spiking and what my most popular articles are.  It’s just great.

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Where Can Turntable.Fm Go Next?

Yesterday I covered how awesome Turntable.Fm is.  At the end of my article I mentioned that the possibilities for future improvements are endless and thought I’d share a few of my ideas beyond the obvious solution of putting an app out for the iPhone.

screen-shot-2011-06-14-at-110827-pm

1.  UI Cleanup

Right now the user interface needs a lot of work on basic interactions. I’m constantly getting questions from friends about how exactly do you DJ and how do you add songs.  It’s very unclear they have a database of songs already available you can easily choose from.

2.  Points Structure

Right now the leveling system is a bit broken.  You get 1 point everytime someone votes up the song you are playing, but in a small room you could spin for hours and only accrue say 20 points.  No fun.

3.  Live Listening Parties

Turntable.Fm is arguably the first platform to allow a true listening party for fans of particular artists.  Imagine coming into a themed U2 room (that has limited capacity) and seeing Bono, Edge and other avatars for the band playing new tunes off their album.  In real time you’d get data about what songs are resonating with users near instantly.

4.  Profile Pages/Verified Accounts

Turntable.FM is begging for profile pages. I want to know if that really was Deadmau5 in the room last Friday or what the most played songs are by particular people in the room.  It will give me context around who I am in the room with, but also give help guide me into what songs I should spin next.

5.  Hall of Fame

Who has the most points in all of the network. Who has the most fans.  Who has the highest score amongst my network of friends.

6.  Improved First User Experience

I realize its early, but the first user experience for turntable.fm isn’t nearly good enough. There are 0 walkthroughs. No explanation of how to choose, or upload a song.  I bet the odds of someone returning to the service when they spin a tune and get one positive vote are insanely high. So develop a quick walkthrough to get them there.

7.  Sponsored Rooms/Avatars to Earn

There is no need to force monetization, but I think a great testing ground for how partnerships could work would be to do a few special avatars around a particular band or cartoon character.  A South Park themed room/avatar set would make me want to spend all day on the service to earn them.

8.  Email Controls

The service sends me an email everytime someone I’m a fan of is spinning in a room.  It’s annoying to get 30 emails a day. Make it stop.

9.  Drag & Drop/iTunes Support

Adding songs is currently way to complex.  People still don’t know how iTunes stores files or how to find them quickly.  So the idea of having to navigate your operating system for a song seems to hard.  Allow users to drag and drop the file or song name from iTunes into Turntable.FM.

10.  Allow Auto-Tweeting/Facebook Sharing of every song I spin

I noticed today people popped in and out based off the song that was mentioned in my Twitter feed that I manually shared.  Instead let me toggle an auto-tweet or Facebook post that gets shared when I start up a tune in a room.  It will help increase virality, but also allow my friends to come hangout if a great tune is on.

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Turntable.Fm the future of music

I remember 2003 being in college throwing a house party putting on Jay-Z “I just wanna love you“.  The place went crazy and I loved it.  I mean who doesn’t want to be a DJ or get the crowd fired up.  Turntable.FM has managed to not only capture that feeling I had 8 years ago but have taken it to the next level.

How It Works:

You can enter an already created room like “90 Hip Hop” or “Formspring” or simply create your own.  Once inside a room 5 turntables are available for people to play tunes from or you can simply hangout in the crowd and simply enjoy the music.

If you are lucky enough to snag a turntable you can play a song, the crowd can vote if the song is great or bad in realtime.  As you get more great votes your score increases and eventually you unlock new costumes like my new bear costume.

bearcostume

You rotate left to right playing one song at a time and at any time a DJ can choose to stop spinning and someone new from the crowd can take their spot.  What makes this concept so brilliant is instead of an algorithm people’s emotions and favorite songs become the centerpiece’s of discussion.  Judging by the crowd’s reaction to a previous song you may choose to play something else.

My Magic Moment

I refer to moments with software/products where they defy your expectations and thoughts as Magic Moments.  I’ve blogged about this previously with Quora.

Last Friday I jumped into the Hip Hop Room and saw Joel Zimmerman just hanging out. Joel Zimmerman is known by the stage name Deadmau5.  The funniest part of this is that one of the Avatars you can earn in Turntable.FM is the mousehead Deadmau5 himself invented and wears on stage.

deadmau5turntable1

Over the course of the next few hours I started trying to understand how this could really be him. What became apparent to me very quickly is how amazing the Turntable.FM platform is.  I started learning from other users what sample was used in the song Playaz Club, discussing the crowd’s reaction to tunes and having a conversation around nothing but music.

deadmau5playazclub

If you are curious about that sample for “finally moving” enjoy :)

I’ll be back tomorrow with some thoughts about where the service can go beyond mobile.  I simply can’t get over what Seth and team have built.  It’s just brilliant.



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