Here is the video from YouTube
I got sent this video via a direct message on Facebook and proceeded to have a discussion with my brother about it, but what is interesting is the video player supports becoming a fan of Bud Light while it is playing.
In My News Feed
Not only is the video engaging, but instantly Bud Light can convert you to a fan of their product. Even after you have finished watching the video Bud Light is going to be able to reach out to you via your News Feed all because you wanted to get it “In the Can”. This player is independent of Bud Light and could be used by every Brand that shares their videos on Facebook. Brave to the FB team, this type of engagement/branding is going to continue to allow them to print money.