I’ve written about Brian Transeau before and how is leading the charge for musicians to leverage social media and new technology to get the word out about their music. Well today after many months of development he launched his very first product from his group Sonik Architects for the iPhone called Sonifi.
Sonifi to me is a huge step for people who love music, do not have a huge grasp of how to remix or mix music, but would love to try. The application allows the user to take BT’s latest single “Rose of Jericho” and “remix” it inside your iPhone using effects, BT’s patented Stutter Edit technology included along with lo and hi pass filters.
What blew me away most about this application beyond how smooth it runs is how experimentation can be achieved so easily. You simply just start pressing buttons to jam, shaking your phone to invoke the stutter edits and can even record your masterpiece. There is something to be said for this type of visceral experience. No manual was needed, no teaching, it all made sense the minute I picked up the application and read the loading screens. Below is a quick video of me showing the stutteredit and the application along with a link to BT’s twitter feed.
To me what is so ground breaking about this application is not just that it allows remixing, multiplyer over bluetooth or the debut of Bt’s stutteredit techonolgy it’s the fact that someone in the music industry is taking the iPhone and the amount of technology packed in this device and is using it for something bigger. The iPhone is quite a capable mini computer, and with touch controls the possibilities of someone remixing live on an iPhone are getting close.
For $4.99 I can not recommend this application enough. With headphones you can simply rock out. Please hit me back if anyone has tried the multiplayer over bluetooth.
