Andrew wants to get driving directions to Marine World. He plus it into his iPhone and as it outputs how to get there a banner could roll in from the top that says download the Marine World App that includes park maps, coupons, etc. Apple is already going to do this on publisher pages if an app is available in the store. Here is an example.
You are also seeing it when it comes to expanding beyond just needing driving instructions. The groundwork has been laid to recommend other apps based on rating and need. Products like Cal-Train apps, Hiking via All Trails and any app related to travel could be inserted. They can do detection around your destination. For example I’m going to Mt. Everest and may need a hiking app. Boom a list can be recommended after entering my destination.
<—apps in list coming in future betas.
Location. Apps. Hypertargetted.