If you haven’t heard of Brizzly it is a very slick web based Twitter client. They do some really cool stuff with Groups and Twitter trends, but what really surprised me was their sign up process.
One of the hardest parts in my opinion when doing a web app or plugin is getting your users not only through the install process, but using the application. A great install/sign up process can be the difference later on when a user either falls in love with your service or goes lapse because of the features you educated them on initially. All it takes is one great feature to get somebody hooked and have them forget about short comings.
Upon registering for my account with Brizzly I was presented with a very slick introduction video and given the option to skip it if I so choose.
I loved it for a few reasons.
1. It played immediately
Encouraging users to click something is hard, just have it auto play so I’m forced to consume it.
2. It presented features right away
Within seconds I was informed about their cool groups feature that would allow me to put Twitter accounts into a group for example Musicians.
3. I could skip it if I so chose
Some people want to explore your service right away without being forced to watch. The skip button is large and visible to the human eye.
I’m really excited about Brizzly, the registration process was slick and I love the service in the first 10 minutes of using it.