We as humans develop opinions about everything. Over the years I’ve grown to love particular brands (Apple Computer, Best Buy, Dell, Sony, Dos Equis) simply because I’ve had great experiences with their products.
What I have noticed over the last few months is how my appreciation for great brands has grown with Twitter. Everyday I’m touching various brands and sites without even leaving Twitter. Everyday I’m reminded of what the latest item is on the Amazon Gold Box or what the latest coupon is for the Dell Outlet store.
The fact I am being touched by these brands everyday without ever visiting their site is astounding to me. I’ve heard rumors that Dell did a million dollars in additional revenue from their Twitter ids.
Every brand and retailer needs to get on Twitter ASAP because its an additional touch point to your brand. Its an additional stream to offer discounts, special promotions and giveaways to your customers.
Here are a few of my favorites on Twitter: Best Buy, Dunkin Donuts, The Counter, Widgetbox and Southwest.
