We see a newsfeed in a majority of the websites/apps we interact with. Most popular probably being Facebook’s, with its unique ability to let uses play videos, comment in real time, like posts, etc.
Over the last few years we’ve seen LinkedIn up it’s game in the stream space by mailing great weekly updates about your network and even greeting you with a Newfeed of your network’s activity on log in.
Recently (just before the IPO) LinkedIn offered a majority of it’s user base a free month of LinkedIn Premium. Essentially for $19.99 a month you can go deeper into your networks contacts, send email through their system and sort contacts differently. It’s great, but what I found most interesting was how they marketed this free trial.
1. Email
This email is just great. It’s not heavy so it loads lightning quick on your mobile or desktop client. It’s informative and the call to action is very clear.
2. In the Stream Marketing
When a user logs into LinkedIn they are inserting in your stream an update on who in your network has upgraded to LinkedIn Premium. The best part for me is the language of “Find our why?”. It creates a curiosity about why have they upgraded it? What does it do?
I look forward to seeing more of this over time.
