HelloBar recently launched version 2 of their product.  It looks like they are going the freemium route with a nice set of free features, but if you want a/b testing you’ll need to upgrade.

As a user of version 1.0 I logged into their site this morning to find this.

hellobarwelcome

Now this isn’t anything special we see this type of emphasized UI all the time with products in tiers, but notice the No Credit Card Required text? Well after seeing that I decided to click Upgrade to Pro.

free-trial

You’ll notice I’m greeted with all the benefits of moving to a pro account, but what really impressed me was the survey requiring an answer before hitting submit.  Instantly HelloBar is going to be able to find out how close they are to product market fit with the pro product.  Instead of administering a survey via email, every single user who makes it to this page has a high probability of submitting an answer to them.  Genius.

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