I’m a huge fan of MyTown. I’ve written previously about how fast the application feels when using it on my iPhone, but what I’ve discovered in their new 2.1 version of the product blew me away.
1. Location Based Advertising
We’ve seen this before with FourSquare, but what makes MyTown special is they can offer the user special items and powerups in the game themed around the advertiser. See the example below for H & M.
Notice the small Ad in the dialogue box for ‘The Blues’
2. Dynamic advertisements mid game without affecting gameplay experience
If you click ‘The Blues’ button a dynamic ad slides nicely in from the bottom with a very clear close button. It pops in at lightning speed which is imperative with advertising like this.
Can’t wait to see what they do next.