Posts Tagged iTunes

Ping Me with iTunes

It’s no secret Apple launched Ping yesterday.  Ping in a nutshell is a social network built into iTunes to allow you to find new music, see what your friends like and follow your favorite artists.

Initial reaction seemed tepid.  I think a lot of people over looked the true reason Apple is doing this.  The reactions I saw seemed to think it will really hurt Myspace music and LastFM.

My opinion on Ping is its Apple’s first step in not only making music more social, but allowing them to encourage users to buy a lot more music.  Currently users have options they can stream music from Pandora (the most popular music app for the iPhone), GrooveShark, but the #1 music listening experience is iTunes with over 160 million accounts.  Apple needs these 160 million users to purchase more music and Ping is going to be the vehicle to do that.

A common example I use when describing how important social is for discovering things is Netflix.  I change the number of movies I receive at once probably 10 times a year simply because I have no idea what to rent.  Their recommendations system stinks and their integration with Facebook simply does not feel natural to me.  However, if they ever nailed it and I felt like the recommendations I was getting from friends were spot on I’d probably leave my plan alone and rent much more often.

Apple is going to tweak and tweak Ping until its essential in music discovery because they want you to buy.  You can already tell in the messaging throughout the service.

With the ability to preview all tracks in the social stream discoverability becomes instantaneous.  I’m excited about the service simply because I purchase a lot of music.  My current list of tracks purchased just crossed 2200 songs :)

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iTunes in the cloud?

Lately there have been a lot of rumors about Apple finally leveraging their acquisition of Lala to move iTunes to the “cloud”.  In a nutshell move iTunes entirely online meaning no matter if you have your iPhone, your Laptop or say for example an iPod touch you could with internet access not only your entirely library but possibly the entire iTunes song catalogue.  I’m less interested in how it how it will function to the consumer, but very intrigued technically about how this service will exist.

1. Wireless Syncing

I assume what will happen is wirelessly Apple is going to sync your music libraries across devices.  How it will do this is to check your iTunes database file and see if any changes have been made to it and then pass the file to each device.

itunes wireless syncing

On my computer these files are a total of 22 megs and I have 10,000 songs so its not a huge pain to sync these even over 3g.

2.  What if New Songs are purchased/added?

My prediction here is Apple already gets users library information via Genius.  I believe its done anonymously, but obviously its linked to your iTunes id.  Apple probably will look to see that you are logged in with your iTunes ID, check to see if there were any modifications to the database file and make references to the song files.  They’ll need to do a bit of magic here.  First off if the songs were “purchased” from iTunes I assume they’ll just wirelessly stream them from iTunes servers to your device.  If the songs were ripped from cds or download from the internet they will probably over the internet access the files if available and allow you to wirelessly stream them.

3.  How will AT&T Handle This?

With the rise in bitrate for song files (Apple has moved from 128aac files to 256files) songs are now quite large.  An average song is probably about 8 megabytes.  Passing that over AT&T’s network isnt horrible, but say you listen to 20 songs a day on your iphone you are going to go over your 2 gigabyte limit and have to pay AT&T a bit of extra dough :) My assumption here is Apple has a very good idea about how often people plug their iphone into the computer and will have easy ways for people to sync songs across devices so they don’t always have to be streamed over the internet.

4.  802.11?

Right now Apple’s new Face Time video conferencing solution for the iPhone 4 only works over Wifi.  Thought streaming songs requires a lot less bandwidth than video conferencing I could see Apple doing a couple unique things when they detect your iPhone or iPod device is connected via Wifi.  What they could do is if the user is connected via 802.11 and they load iTunes it could prompt the user and say hey we see you have some songs on your computer that your phone doesn’t have yet mind if we transfer them.  Within minutes the library will sync and all your new songs will now be on your device.

5.  When Will iTunes in the cloud launch?

My prediction on this is fall alongside a remodeled iPod touch (with a video camera), a larger iPod shuffle and the official death of the normal iPod Classic :(  Apple has a music event every year and its the perfect stage for the debut of iTunes in the cloud.  If I had to guess a slogan it will be Itunes 9.5 Your Music Anytime. Anywhere.

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50 Cent Discounting his new CD…like every other musician

I have written previously about musicians discounting their CDs and releasing albums early online hoping to pick up sales.

50 cent is now joining the masses and discounting his Deluxe CD to $9.99 on iTunes this week.  Keep in mind he is also releasing the CD a full week early on iTunes exclusively.

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Now one would speculate this is to drive sales.  I’m in another camp.  I think its to get the good people of iTunes to sink money into an album that is most likely terrible.  Reviews for this album probably will not come out till this coming weekend, giving 50 a good shot at making some sales before the bad reviews start piling in.  Not one song he’s released from this album has even charted Top 25 on the Billboard Hot 100.

Sorry 50 cent your time has come and gone.

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