I noticed two really awesome marketing tactics in New York.
1. Bank of America’s use of secure ATMs in Times Square. Have you ever looked over your shoulder while pulling money from an ATM? I know at night this is something I do often. Well in Times Square Bank of America has an ATM that is encased in glass and behind a locked door. How do you get in? You simply swipe your atm card through their door and it unlocks. Not only is it secure, but also exclusive. From inside you are kept very warm, have deposit envelopes as well as a map of other ATMs and Bank of America offices in the area. It’s great.
2. McDonald’s Return of Monopoly
I’m a huge fan of McDonalds. Between the Nuggets and Fries I’m an addict. Well Monopoly started back up and I’ve started to build out my collection of game pieces. I noticed though they are starting to tout how you can acquire game pieces on different food items. See below for a photo of how they are enticing you to order a bigger set of fries next time.