Apture today announced the launched of their 2.0 product. Congrats to them, but for those who haven’t heard of Apture its a pretty neat technology. I like to think of it as the one product that single handly makes reading on the web not only more fun, but also makes things a lot easier to digest.
Take for example if you were writing about Pete Carroll’s Twitter Page. Apture makes a link not just a link, but instead when the user rolls over or clicks the link a windows pops out into your browser showing you an interactive twitter page.
In addition you’ll notice that you can put related content in the gutter below the pop up. Some featured content can be from Wikipedia or YouTube.
Imagine wanting to put a YouTube video into your article, but not wanting it to be instantly playable because it takes up screen space and interrupts the reader from digesting your content. Well here is a video on Pete Carroll that I am even able to customize its start and stop time and allow it to be playable without having to embed it. Genius.
Congrats to Apture on the 2.0 launch, it compartmentalizes the reading of stories allowing them to not only be easier to read but a heck of lot more content can be consumed.
Great work Apture.