I am continually trying to update my blog with more content to keep people coming back, but how do I keep people on my blog longer when they visit? Well I installed Apture a few weeks ago and the results have been fantastic.
Today I had my largest day ever in terms of traffic and also in terms of time on site, yet my article was dramatically shorter than most of my other entries. The trick is to include dynamic content like YouTube videos, links to Wikipedia and Twitter, unfortunately two of those three options will take the user off your site. Apture solves this problem by allowing a dynamic embedable module, but also the ability to include that content in pop up links. See my example below centered around the movie Slumdog Millionaire.
This bundling of content really drives user interaction and keeps them on your site longer.
My story today was a total of 323 words and included a 15 second YouTube video yet my average time on that article was 2 minutes and 35 seconds!
The only thing I can point to is the embedable module powered by Apture that not only contained my YouTube Video, but also the music video, twitter feed and Wikipedia links that were included and digestible on the page.
Apture is available for free at www.apture.com
