Posts Tagged turntablefm

Where Can Turntable.Fm Go Next?

Yesterday I covered how awesome Turntable.Fm is.  At the end of my article I mentioned that the possibilities for future improvements are endless and thought I’d share a few of my ideas beyond the obvious solution of putting an app out for the iPhone.

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1.  UI Cleanup

Right now the user interface needs a lot of work on basic interactions. I’m constantly getting questions from friends about how exactly do you DJ and how do you add songs.  It’s very unclear they have a database of songs already available you can easily choose from.

2.  Points Structure

Right now the leveling system is a bit broken.  You get 1 point everytime someone votes up the song you are playing, but in a small room you could spin for hours and only accrue say 20 points.  No fun.

3.  Live Listening Parties

Turntable.Fm is arguably the first platform to allow a true listening party for fans of particular artists.  Imagine coming into a themed U2 room (that has limited capacity) and seeing Bono, Edge and other avatars for the band playing new tunes off their album.  In real time you’d get data about what songs are resonating with users near instantly.

4.  Profile Pages/Verified Accounts

Turntable.FM is begging for profile pages. I want to know if that really was Deadmau5 in the room last Friday or what the most played songs are by particular people in the room.  It will give me context around who I am in the room with, but also give help guide me into what songs I should spin next.

5.  Hall of Fame

Who has the most points in all of the network. Who has the most fans.  Who has the highest score amongst my network of friends.

6.  Improved First User Experience

I realize its early, but the first user experience for turntable.fm isn’t nearly good enough. There are 0 walkthroughs. No explanation of how to choose, or upload a song.  I bet the odds of someone returning to the service when they spin a tune and get one positive vote are insanely high. So develop a quick walkthrough to get them there.

7.  Sponsored Rooms/Avatars to Earn

There is no need to force monetization, but I think a great testing ground for how partnerships could work would be to do a few special avatars around a particular band or cartoon character.  A South Park themed room/avatar set would make me want to spend all day on the service to earn them.

8.  Email Controls

The service sends me an email everytime someone I’m a fan of is spinning in a room.  It’s annoying to get 30 emails a day. Make it stop.

9.  Drag & Drop/iTunes Support

Adding songs is currently way to complex.  People still don’t know how iTunes stores files or how to find them quickly.  So the idea of having to navigate your operating system for a song seems to hard.  Allow users to drag and drop the file or song name from iTunes into Turntable.FM.

10.  Allow Auto-Tweeting/Facebook Sharing of every song I spin

I noticed today people popped in and out based off the song that was mentioned in my Twitter feed that I manually shared.  Instead let me toggle an auto-tweet or Facebook post that gets shared when I start up a tune in a room.  It will help increase virality, but also allow my friends to come hangout if a great tune is on.

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Turntable.Fm the future of music

I remember 2003 being in college throwing a house party putting on Jay-Z “I just wanna love you“.  The place went crazy and I loved it.  I mean who doesn’t want to be a DJ or get the crowd fired up.  Turntable.FM has managed to not only capture that feeling I had 8 years ago but have taken it to the next level.

How It Works:

You can enter an already created room like “90 Hip Hop” or “Formspring” or simply create your own.  Once inside a room 5 turntables are available for people to play tunes from or you can simply hangout in the crowd and simply enjoy the music.

If you are lucky enough to snag a turntable you can play a song, the crowd can vote if the song is great or bad in realtime.  As you get more great votes your score increases and eventually you unlock new costumes like my new bear costume.

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You rotate left to right playing one song at a time and at any time a DJ can choose to stop spinning and someone new from the crowd can take their spot.  What makes this concept so brilliant is instead of an algorithm people’s emotions and favorite songs become the centerpiece’s of discussion.  Judging by the crowd’s reaction to a previous song you may choose to play something else.

My Magic Moment

I refer to moments with software/products where they defy your expectations and thoughts as Magic Moments.  I’ve blogged about this previously with Quora.

Last Friday I jumped into the Hip Hop Room and saw Joel Zimmerman just hanging out. Joel Zimmerman is known by the stage name Deadmau5.  The funniest part of this is that one of the Avatars you can earn in Turntable.FM is the mousehead Deadmau5 himself invented and wears on stage.

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Over the course of the next few hours I started trying to understand how this could really be him. What became apparent to me very quickly is how amazing the Turntable.FM platform is.  I started learning from other users what sample was used in the song Playaz Club, discussing the crowd’s reaction to tunes and having a conversation around nothing but music.

deadmau5playazclub

If you are curious about that sample for “finally moving” enjoy :)

I’ll be back tomorrow with some thoughts about where the service can go beyond mobile.  I simply can’t get over what Seth and team have built.  It’s just brilliant.



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Deadmau5 is on TurnTableFM.

Walked into Turntable.FM today and Joel Zimmerman aka Deadmau5 was in there.

Looks like the service is getting traction with actual artists already.

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