Posts Tagged UFC

Doing It Big August 19th

Aug 18

Posted by Andrew Machado in Technology | Comments off

Below is who are doing big for the week of August 19th

1. Blue October

They launched their new album “Any Man in America” this week and dropped a doozy of a song in “The Feel Again (Stay)” about the lead singers recent divorce. I highly recommend the video below.

2. One Forty

@pistachio and her army of employees are heading over to @hubspot. Well done.

3. Sony PlayStation 3

As of this week you can now get a PlayStation 3 for $249 instead of $299. This is a welcome price drop for the console as it struggles to keep up with the Xbox 360.

4. The UFC

The UFC today announced they are moving network to FOX and FX. This is huge because 4 events a year will be broadcast on FOX nation wide. Big audience for the fast growing sport in the world.

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What the UFC is doing to improve their Email Blasts

Jun 19

Posted by Andrew Machado in Brand Advertising | 9,227 Comments

Like everyone else I get 100s of 1000s of emails a day and only choose to open the ones that are relevant to me and aren’t spam.  Well in my time at eBay we were always trying to get around Spam and Image blocking with our users.  To do this we applied various treatments like having some basic text in the email before the imagery so that even if it was blocked the user had an idea of what they were about to receive in addition to tweaking the subject line.

Well over the last few months I’ve been following the UFC and their emails to see if they are following best practices.   Below is an email I received from them back in April regarding the schedule of events for their UFC 97 event.

Great email.  Images completely blocked by my Gmail filter and no body of text to even give me a clue of what this email contains other than the subject line.  Fast forward a few months later and look how far they have come.  I received the below email today and I have to say what an improvement.  Take a look at the image blocked version, when the images are visible and the inclusion of links to Twitter and various other promotions.

As people get more and more email on their iPhones and in their email clients it is imperative that without allowing images to be downloaded they can consume your brand and your message.

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